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On the following slide, create a promotional advertisement to encourage British subjects to consider starting a new life in the colony of Georgia. Make sure your advertisement includes…
A catchy title
Determine which of the 3 main reasons for starting the colony of Georgia would cause many to want to come to Georgia and use it as persuasion in your advertisement.
Rules and regulations expected of Georgia colonists
At least one picture of life in colonial Georgia
Answers
Advertising can be fun. A great ad can bring tears to your eyes. Another piece can
be obnoxious. Ads influence our desires and beliefs about the world in profound
ways (for better or worse).
Advertising is definitely a lot harder to do than you’d think. But most of all,
advertising is REAL. It happens in real time by real people who want to reach other
real people. Really!
Too bad you’d never know that when you read a lot of traditional advertising
textbooks. They give you the nuts and bolts (that you get to memorize) but they
don’t build anything exciting with them. Get real: Welcome to the first advertising
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about ad campaigns from the past, but we’d rather hear about one from the horse’s
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you’ll learn it if you choose to make it your career (and we hope you do). None of
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you how a campaign works (and sometimes doesn’t) from the vantage point of the
people who have to do it every day.
Sure, we agree that you need to understand about the nuts and bolts of advertising
in order to build a strong ad campaign—and to know when it’s time to bring in the
wrecking ball and start over. In Launch! you’ll get all that. And you’ll get a lot of it
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on it (because they do). Our friends at SS+K, a hot advertising agency based in New
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of school should have a solid grounding in the nuts and bolts—but they also need to
appreciate that there are times the pristine blueprint for the building has to be
modified to meet the demands of an ever-changing media environment.
Answer:
The three reasons for settlement were Charity, Economics,
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