Please help me with this, i really need it.Direction: Examine the different propaganda techniques used in the following advertisement. State their motives or intention in using each of them
Answers
Answer:
11 types of propaganda techniques in advertising
1. Testimonial
This form of propaganda uses well-known or credible figures to influence the target audience.
In the 1980s, the folks over at Texas Department of Transportation were spending about $20 million on cleaning up litter on highways.
Their pleas to the people for keeping the streets clean showed no improvement. They then hired Mike Blair and Tim McClure of GSD&M to create a campaign to turn things around.
And that’s how the Don’t mess with Texas legacy began.
The campaign, featuring state heroes, resonated so well with the target audience that littering went down approximately 72% between 1987 and 1990.
2. Stereotyping
This propaganda method highlights stereotypes and then either reinforces or shatters them with the message in the advertisement.
Always’ Like a Girl ad fits into this category of propaganda advertisement and carries positive connotations.
3. Fear appeals
The agenda behind these types of propaganda ads and messages is to scare people into taking the desired action.
PSAs often use this tactic and Embrace Life’s video is another example of propaganda backed with good intentions.
Read more: How to Use Video to Trigger Customer Emotions
4. Bandwagon
The bandwagon phenomenon creates a sense of isolation and triggers FOMO (fear of missing out) in specific people who long to be part of some desirable group.
Fyre Festival’s marketing campaign shows this technique in action. Billy McFarland, the festival’s founder, got celebrities like Kendall Jenner, Bella Hadid, and Hailey Baldwin to promote the event.
Although marketed as an exclusive extravaganza, it ended up being a complete farce.
5. Plain folks
Sometimes, seeing seemingly regular people endorse a product or service primes prospects to try it out because they can see it fit into their everyday lives, too. This is the basic idea behind the plain folks propaganda method.
Nutella’s commercial falls into this category and eventually attracted criticism. The brand was sued for marketing itself as a “breakfast food” when it is, in all honesty, just a dessert in a jar.
6. Transfer propaganda technique
The agenda behind this tactic is to irrationally tie the audience’s positive associations to a completely unrelated concept.
Transfer propaganda relies on symbolism to push its target audience to make illogical connections.
Edward Bernays’ Torches of Freedom campaign is a prime example of this concept in action