Please please answer it very urgent....
Answers
Answer:
plz rate this the brainliest if this has helped u....made it in a rush a u said u need it urgently.....
Explanation:
The relationship between advertising and media agencies with their clients is truly one of the long standing examples of partnership and collaboration across business functions. While a relationship of trusted partnership with the advertising and media agencies is essential, it is also mutually important for the players to follow a diligent and regular review process across all aspects of the relationship. Apart from adherence to processes and policies, a re-assessment exercise re-calibrates and authenticates existing contracts, spends and execution pattern. Variable payments often are a very small portion of the overall remuneration. KPI-linked payments are few and far in between and there is scope to improve transparency around financial transactions. This exercise should ideally leverage other internal departments like Finance and Procurement as well. If the relationship with the agencies is based on very high mutual trust then it is easy to make these assessments an intrinsic part of the checks and balances regime. Key performance aspects like agency remuneration, performance linked spend analysis, assessment of media campaign effectiveness and competitive benchmarking should be a part of the scope. Market leaders find that regular assessments throw up insights and information that critically determine how their marketing budgets can be better utilized.