Question

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Answer 1

Answer:

Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. But the impact ran across state borders, and to this day, you still can't escape the millions of “Got [Fill-in-the-Blank]?” parodies.

Note, though, that the ad didn't target people who weren't drinking milk; it instead focused on the consumers who already were.

Answer 2

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