Question

: Point out current advertisements on Pakistani National media which two ads belong to

Comparative Advertising and which two belongs to Fear appeal? ​

Answer 1

Advertisements are given below.

Explanation:

• The act of comparing one or more brands is comparative ads.
• The primary purpose of comparative advertising is to express meaning, which is often achieved by explaining how a brand is superior to a competing brand or other brands as a whole.
• Comparative ads or advertising war is an advertisement in which for the sole reason of demonstrating that the competition is inferior to the product named it a particular product or service clearly references a rival by name.
• The advertisements on Pakistani National media which belong to Comparative Advertising are:

1. Unilever
2. Nestle