Business Studies, asked by nikitapaliwal1998, 9 months ago

Point wise difference between the High tech positioning and high touch positioning

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Answered by tshivom9
3

Answer:

) High Tech Positioning: Personal computers, video and stereo equipment, and automobiles are examples of product categories where high-tech positioning has proven effective. ... 2) High-Touch Positioning: Marketing of high-touch products requires less emphasis on specialized information and more emphasis on image.

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