Political Campaign on Digital Media in Pakistan
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Over the last decade, extensive literature has been published regarding social media effects on real-life political participation. Many argue that social media stimulates online and offline political participation. This study investigates how online political activities impact political efficacy and real-life political participation among university students in rural Pakistan. In addition, this study also sheds light on the relationship between political activities and political awareness. We conducted an online survey of (N = 200) male and female undergraduate and graduate students from the University of Narowal, Pakistan. We used Qualtrics software to distribute our survey among students for ds.