Political parties have several ways to influence voters. Political parties can influence voters through campaign advertising, but voters are influenced also by other factors such as their beliefs and attitudes formed by their (first occupation/ family), race, gender, or (geographic region/ voter identification).
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Answer:
it is right that more people vote a person due to his occupation, family identity , etc
Political parties are defined as the organization which is set to acquire and exercise power in the country.
To win election, political parties uses several ways to influence the voters such as Campaigning, Advertisement and Money. But now a days, India is experiencing different set of Politics interference and ways too win the election.
The mechanism of election shifts from Political parties influencing the people to People influenced on the basis of race, gender or geographic region.
Casteism in Politics play a significant role in present day politics with the ideology to vote only for those who belongs to the same caste. This created a separatist tendency in the society on the basis of Caste.
Also, religion influencing the political system now a days by the virtue of domination and religious beliefs.
People are more oriented towards these things now and the spirit of representation and election in democracy is transforming.
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