Question

POP advertising is the
element of which of the following?

Select one:

a. Sales promotion

b. Direct marketing

c. None of the above

d. Publicity​

Answer 1

Answer:

b. Direct marketing

Explanation:

A point-of-purchase (POP) display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or where purchase decisions are made.

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Answer 2

Answer:

answer is none of these

Explanation:

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