Question

Positioning helps :-
a) To create a distinct image in the market.
b) To Identify the segments.
c) To enter the segment.
d) All of the above.

Answer 1

Answer:

a) To create a distinct image in the market.

Explanation:

A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them. A good position gives the product a USP (Unique selling proposition). ... PEST analysis helps in making strategic business decisions, planning marketing activities, product development and research.

Hope it will help you....