Business Studies, asked by alexanderiaamala, 10 months ago

Positioning results from differentiation and competitive advantages. Explain with

appropriate examples from the Indian market.

Answers

Answered by capricornusyellow

Explanation:

The positioning of the product brand is an objective. It attributes with the other brands.
Positioning means to relate the product with another product in the market.
This process involves the analysis the weakness and strength of the product.
In the competitive industries, there are companies that launch their product in market and to compare their benefit with the other competitor in the market.
This type of sort positioning strategy is used by the challenger brand so that they try to present the better value.
Major competitor used such type of an approach.
Differentiation is an approach that is based on the product and services qualities.
It is based on the perceived benefits of the communication.

Learn More: Attributes, brand, approach

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