Positioning strategy used by Emirates?
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A positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas. ... An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors.
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Differentiated targeting strategy is used by Emirates to select the potential customers to whom they want to sell their products. Emirates have positioned as most favoured when it comes to airline services and therefore uses value-based positioning strategies.
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