Question

Positive and negative points for soap ads

Answer 1

Explanation:

Lux is a multinational beauty product brand which is mostly sold in South Asia. 

Lux soap is one of their products that have a high rate of sale. 

Lux uses expensive advertising to attract a  lot of audience. It has both positive and negative aspects. 

(i) Positive Points of the Advertisement: The positive aspects of the Lux soap advertisements are: 

         

                (a) Proper Target Audience: The advertisement reaches out to                              massive audiences. They have been able to increase their                              sales 

                

                (b) Advertisement Tools: Lux uses all media tools to target their                            audience.

                

                (c) Brand Ambassadors: Lux invites celebrities to promote their                            product.

(ii) Negative Points of the Advertisement: The negative aspects of the Lux soap advertisement are:

                 (a) Use of Capital: Lux uses expensive advertisement tools                                 despite being a product of daily use. 

                 

                 (b) Monopoly: Being a highly advertised product, it has a                                     monopoly in the market. This does not allow competition and                           economic growth.

                 

                  (c) Economic Exploit/Divide: People of all economic classes                              wish to use the product, while all don't afford it.