Question

Postmodern consumption is most characterized by consumers who are seeking

Answer 1

We live in a period of transition from modernism to postmodernism. Postmodern elements can be traced in architecture, art, and consumer behavior. Postmodernism is a era without a dominant ideology but with a pluralism of styles. Social and technical changes create four dominant postmodern conditions related to fragmentation of markets and experiences, hyperreality of products and services, value realization later in the consumption cycle, and paradoxical juxtapositions of opposites.