power of words meaning
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the capacity or ability to direct or influence the behaviour of others or the course of events.
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Power words are words that smart copywriters use to trigger a psychological or emotional response. They're called “power words” because they are so persuasive that people simply can't resist being influenced by them!
Explanation:
Words have power. They can destroy and create. ... We can choose to use this force constructively with words of encouragement, or destructively use words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.”
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