. Prepare a content analysis of matrimonial advertisements in newspapers (4-5 issues of any English newspaper). Provide a sociological reflection.
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Society comprises of group of people residing together with different wants, needs, demands but common interest. Society consists of different region religion to come together and share their experiences, problems, happiness & sorrows. How to react in society, one learns from his/her family. We have family members who teach and instruct us how to behave in the society. From where this society begins? It begins from home…. Marriage (also called matrimony or wedlock) is a social union or legal contract between people called spouse that establishes rights and obligations between the spouses, between the spouses and their children, and between the spouses and their in-laws. The definition of marriage varies according to different cultures, but it is principally an institution in which interpersonal relationships, usually intimate and sexual, are acknowledged.
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“Show me a man or a woman alone and I’ll show you a saint. Give me two and they’ll fall in love. Give me three and they’ll invent the charming thing we call ‘society’. Give me four and they’ll build a pyramid. Give me five and they’ll make one an outcast. Give me six and they’ll reinvent prejudice. Give me seven and in seven years they’ll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home.”
― Stephen King, The Stand. The marriages planned in heaven but commence on earth. Nowadays the various consultancy, bureaus, print media, new media etc. are striving their best in helping the bachelors to find their suitable match.
Print media comprises of newspapers, magazines, journals, books, direct mail, etc. Advertisement carried by print media is known as print advertisements. The newspaper being a vehicle delivers messages along with news, views, entertainment, columns etc. The large group of readers get interest in advertising content published in the newspapers which varies from person to person. A newspaper is typically either a daily or weekly publication that is regarded, with some exceptions, as a local advertising medium. Newspapers normally selects their news, features and editorial subjects with an eye to the wants and needs of people with in a particular community. Newspaper advertising can be clas
Classified advertisements: As the name implies, classified advertisements are placed under a specific heading called classified. They are dull and dark form of advertising with no matter of display. These are very cluttered and cheap in rates. It is the reader who put an eye of his interest. Example: wanted ads, sale purchase ads, to-let ads, matrimonial ads etc.
Classified display advertisements: In these type of advertisements a little matter of display is added to make the advertisement stand individually from the cluttered classified advertisements. In this advertisement display involves borders, larger types, white space and illustrations are added. Example: tender notice, government notices, legal notices etc.
Display advertisements: such type of advertisements are attractive and eye pleasant element of newspaper. It is placed on news pages. It work as a crown for front page. It carries glamour pictures, multicolor, illustrations which please the eyes of the reader to go through. They are costly and generate huge revenue for newspapers. Examples: commercial advertisements of goods and services.
Insertials: insertials means are those advertisements which are inserted in newspapers. They also carry messages in the form of advertisements. Examples: pamphlets, leaflets etc.
Matrimonial advertisements fall under the category of classified advertisements.
The following picture shows that matrimonial advertisements placed in one of the leading newspaper known as “The Tribune”
But nowadays we have hybrid style of matrimonial classified advertisements.
The following picture shows the matrimonial advertisements placed in one of the leading newspaper known as “The Times of India”.