prepare a project on consumer awareness regarding the problem of adulteration in milk. visit at least 10 households of your town and collect information throught a questionnaire draw your conclusion whether consumer get poor milk or not
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1. CONTENTS SL.NO TITLE 1 EXECUTIVE SUMMARY 2 ABOUT INDUSTRY 3 COMPANY PROFILE 4 RESEARCH METHODOLOGY 5 DATA ANALYSIS 6 FINDINGS 7 SUGGESTIONS 8 CONCLUSION 9 BIBLIOGRAPHY
2. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION EXECUTIVE SUMMARY Dharwad Milk Union is one of the member milk unions among 13 unions in the Karnataka state and functioning at Middle level between the Dairy Co-operative Societies (DCS) member and Karnataka Milk Federation (KMF) where the milk procurement, pasteurization, processing and marketing is taking place. It was a great experience to undergo summer in-plant training on “A Study on Public awareness regarding the adulteration of milk in dharwad city” During the study I tried my best to know the various departments of the company, from production to the marketing of milk. In the first half of my study i.e. Organizational study I found that Marketing department plays key role in the company. In this report I tried to know the Public awareness regarding adulteration of milk which may help the Marketing department of the company as well as to the company. The study focused on how exactly Public awareness about adulteration in milk. And does the Public awareness according to the company? In the findings and suggestion part I tried to find the answers to the above. While survey trough questionnaire, I came to know the company have to improve sales trough advertisement, they should aware to customers about company. Products they should put banners and hoarding at the public places, the company highlight its products as a health conscious trough advertisement. Babasabpatilfreepptmba.com 2
3. “Public awareness regarding adulteration of milk” DHARWAD MILK UNION INDUSTRIAL PROFILE DAIRY INDUSTRY IN INDIA: Dairy enterprise is an important occupation of farmer. In India nearly 70% of the people depend on agriculture. It is the backbone of India. Dairy is linked with agriculture industry to a large extent. Animal husbandry in India is an essential part of agriculture. It is mainly a rural occupation closely associated with agriculture. DEVELOMENT OF DAIRY INDUSTRY IN INDIA: During the Pre-independence year there was no serious stress given to dairy industry. In 1886 the Department of Defense of the British Government established the dairy farms for the supply of milk to the British troops in Allahabad. Later, in 1920 serious steps were taken by Mr. William Smith, an expert in dairy forming to improve the milk production There was discrimination done to the Indians hence this led to the rise of the first milk union in India. In Lucknow in 1937 called the Lucknow milk producer’s Co-operative union Ltd. In 1946 AMUL (Anand Milk Udyog Ltd) was started in Gujarat to bring up the economic stability of villagers. When the farmer Prime Minister Lal Bahaddur Shastri visited the functioning as it was rendering a social service to the society, which helped the villagers to come in the national economic stream. The dairy and Animal Husbandry received serious attention after the independence. There were lots many of progressive steps taken by the government through five year plans. This led to the formation of National Dairy Development Board in 1965 & thus in 1970 he decided to Bring a “ White Revolution” through out the country, Initially 10 states were selected were for this purpose excluding Karnataka. In Karnataka in 1974 an integrated project was launched to restructure and reorganize the dairy industry on Co-operative principle of AMUL and to lay foundation for new direction in dairy industry.
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