Question

Prepare a write-up on the role of the mass media in entertainment.

Answer 1

Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.”

Answer 2

Role of media

Introduction

It is often said that the world has become global village. Telecommunication, radio and television and finally computer have reduced distance and brought the most countries aloes enough to each other. Indeed, it has become an effective instrument for norms of democracy facilitate the decision, making process. In complex globalized world, role of media has become diversified and effective. Hence, peace or war politics or trade, diplomacy or commerce, religions or conflicts, civilization media could decide about the victor, vanquished, winner and the loser, and can get information on wide range of subjects.

Function of media.

It is a lethal weapon. it has four categories.1 printing media 2 audio media 3 video media and 4computer.

1 creation of awareness

• Creates awareness and enlightenment. so necessary to wave smoothly the fabric of society and keep it intact. • Everyone has to be conscious of his or rights.

• Though. It people and government become aware and conscious of the future challenges.

2 strengthen democracy:

• Indeed, for democracy to strengthen a free and responsible media is prerequisite. • Democracy-rights and responsibilities, rule of law, free and fair election. Accountability and transfer of power. • Free media is necessary, it keeps politician within limits. • Contrary to this, absence of free media makes them freebooters, and vassals always bent upon usurping the rights of the people. • Autocratic, dictators and military rulers have deep abhorrence for media as it exposes their illegitimacy, corruption and ineptness.

3 promotion of tolerance and understanding:

• In this way promotes national integration.

• Biggest challenge is intolerance and mutual mistrust. Proving a destructive phenomenon for social harmony, political stability and economic growth. Intolerance makes society a jungle. • Effectively be taken by media through educating them- solve problems through dialogue and so many things.