Present status of advertising
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The global advertisement growth rate is around 4.5%, while the expansion rate in India this year was around 12%: Source
Deciphering the above figures gives us the opportunity to understand the potential of the Indian advertisement market. And, the traditional media market is making the most of this particular boom. For instance, the revenue generated in print media is about to surge at 3.25 billion USD by the end of this given year.
We can safely assume that the present market scenario of the conventional advertising industry is blooming and secured. Let us understand more and glance at the country’s actual market situation so that we can completely comprehend the industry for the benefit of future ad marketers.
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