Price elasticity of demand of a good is (-) 1. At a price the consumer buys 60 units of the good. How
many units will the consumer buy if the price falls by 10 per cent?
[Ans. New quantity = 66 units]
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price elasticity of demand = -1
original demand = 60
new demand = x
change in demand = x-60
% change in price = -10 %
-1 = x-60 ÷ 60 x 100 / 10
10 = x-60 /3 x 5
10 = 5x-300/3
30 = 5x - 300
30 + 300 = 5x
330 = 5x
x = 330/5
x = 66
therefore , the consumer will buy 66 units if the price falls by 10 %
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