Pricing strategies and objectives in rural areas
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The Strategy and Tactics of Pricing, Sixth EditionDrive organic growth profitability through strategic revenue management
Rather than calculating prices to cover costs or achieve sales goals, learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
Rather than calculating prices to cover costs or achieve sales goals, learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
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