Question

pricing techniques applicable to fmcg products

Answer 1

Hey here is your answer.
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You indicate an already competitive market, meaning? major, established vendors on the market shelves and many other vendors wanting that same space.

You have major retailers ‘content’ with longstanding, entrenched major suppliers. Those suppliers have destination (advertised) brands.

‘Boxes’ always search for the new trend, new exciting produc

i hope it will help you.