printed in
product info on packaging, or text on a traffic or streer
sign. A slogan may be painted on a wall Army
also be produced by a manging stones of a flere
colour in a wall or road. Short texts like these
sometimes referred to as environmental pri
Sometimes text or images are in relief with or without
using a colour contrast. Words or images can be cand
in stone, wood, or metal, instructions can be
brief on the plastic housing of a home appliance, or
myriad other examples
2) A requirement for reading is a good contrast between
letters and background (depending on colours of lees
and background. any pattern or image in the
background, and lighting) and a suitable font size, la
the case of a computer screen, it is important to be
able to see an entire line of text without scrolling
m) The field of visual word recognition studies how people
read individual words. A key technique in studying how
individuals read text is eye tracking. This has revealed
that reading is performed as a series of eye fications
with saccades between them. Humans also do not
appear to fixate on every word in a text, but instead
fixate to some words while apparently filling in the
missing information using context. This is possible
because human languages show certain linguistic
regularities. The process of recording information to
be read later is writing. In the case of computer and
microfiche storage there is the separate step of
displaying the written text. For humans, reading is
usually faster and easier than wriding.
iv) Reading is typically an individual activit although on
occasion a person will read out loud for the benefit of
other listeners Reading aloud for one's own use for
better comprehension is a form of intrapersoal
communication in the early 1970s has been proposed
the dual-route bypothesis to reading alood, accordingly
to which there were two separate mental mechanisms
or cognitive routes, that are involved in this case, with
output of both mechanisms contributing to the
pronunciation of a writen stimulus
) Reading to young children is a recommended way to
instill language and expression, and to promote
comprehension of text personalised books force
are recommended to improve engagement in reading
by festuring the child themselves in the story Before
the reintroduction of separated ted in the late Middle
Ages the ability to read silently was considered the
remarkable
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