Question

Prior to Coca-Cola colonizing Christmas, what colour was the traditional ‘Santa’ character usually depicted in?

Answer 1

Prior to the Coca cola's company colonizing Christmas, the traditional Santa character, St. Nick (Santa) was depicted from a tall gaunt man to an elf and had appeared in numerous illustrations and described as wearing a coat of Scarlet. He has donned a Bishop's robe and had on animal skin.

Answer 2

Preceding 1931, Santa was delineated as everything from a tall withered man to a spooky-looking mythical being. He has worn a religious administrator's robe and a Norse huntsman's animal skin. When Civil War visual artist Thomas Nast drew Santa Claus for Harper's Weekly in 1862, Santa was a little elflike figure who bolstered the Union. Nast kept on drawing Santa for a long time, changing the shade of his jacket from tan to the red he's known for now.

So Coca-Cola hired Michigan-born artist Haddon Sundblom to create publicizing pictures utilizing Santa Claus — demonstrating Santa himself, not a man dressed as Santa.