Process and content theories of motivation compare and contrast
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✔✔Content theories deal with “what” motivates people and it is concerned with individual needs and goals. Maslow, Alderfer,
✔✔Herzberg and McClelland studied motivation from a “content” perspective. Process theories deal with the “process” ofmotivation and are concerned with “how” motivation occurs.
✔✔Herzberg and McClelland studied motivation from a “content” perspective. Process theories deal with the “process” ofmotivation and are concerned with “how” motivation occurs.
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