Question

Process of formulation and implementation of marketing strategy

Answer 1

The Process of Formulating

and

Implementing Marketing Strategy (cont.)

1.Interrelationships between different levels of

strategy.

2.Market Opportunity Analysis.

3.Formulating strategies for specific market

situations.

4.Implementation and Control.
1.Interrelationships between

different levels of strategy:

Marketing strategy should be aligned

with corporate and business level

strategies .

The marketing program for an individual

product must be consistent with the strategic

direction, competitive thrust and resources

allocations decided on at a higher

management level.