process of integrated marketing communication
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The Five Steps of IMC. Integrated marketing communications (IMC) is a process through which organizations accelerate returns by taking a customer‐centric approach to aligning their marketing and communication objectives with their business or institutional goals.
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The five steps of IMC. Integrated marketing communications (IMC) is a process through which organizations accelerate returns by taking a customer-centric approach to aligning their marketing and communication objectives with their business or institutional goals.
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