Question

Process of selecting segments to serve by offering product is referred as:
O a) Market segmentation
O b) Targeting
c) Marketing
O d) Both (a) and (b)

Answer 1

The correct option is B

Targeting

Explanation:

• The process of selecting segments that we want to target for the product is called targeting.
• begore launching a process, it's necessary to select the segments, know their interests and problem and then launch a product that suits their needs.
• Targeting is a very useful approach if you want your product to be successful in the market.

Answer 2

Targeting is the process of selecting segments to serve by offering products.

Explanation:

• The segments of the market that the company wants to serve are called the target market, and the whole process of selecting the target market is called market targeting.
• Market segmentation refers to dividing the total market into various parts or segments.
• Such parts may be decided on the basis of consumer characteristics or the characteristic of the product or both.
• Hence, the process of selecting segments to serve by offering is called Targeting (option b).