Question

Procter and Gamble started as a soap and candle company. With the invention of the light bulb, the company dropped its focus on candles. Additionally, to increase their brand awareness they started sponsoring various programs on radio. What common name was given to these programs?

Answer 1

William Procter, a candle maker, and James Gamble, a soap maker, formed the company ... Over time, the company began to focus most of its attention on soap, ... and more common, there was less need for the candles that Procter & Gamble ... in the 1920s and 1930s, the company sponsored a number of radio programs.