Producers of vicks, purpose, values and principles are the foundation for p&g's unique culture. throughout its history of over 170 years, business has grown and changed while these elements have endured, and will continue to be passed down to generations of p&g people to come. company' s purpose unifies personnel in a common cause and growth strategy of improving more consumers lives in small but meaningful ways each day. it inspires p&g people to make a positive contribution every day. p&g brands and p&g people are the foundation of p&g's success. p&g people bring the values to life as company focus on improving, the lives of the world’s consumers. p&g always try to do the right things with the aim of earning the gains coupled enhancement in goodwill and customer satisfaction. on the basis of the given information about proctor and gamble ltd. answer the following questions: (a) identify the main objectives
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