Question

Product Differentiation causes price variation in a firm‟s products. Explain the statement. answer fast its urgent class 12 marketing

Answer 1

Answer:

Examples of Horizontal Product Differentiation

Choosing between different mineral water brands. The customer doesn't know the real difference but chooses one anyway. Two ice-cream stalls selling similar ice-creams, but the customer chooses the one closer to them because s/he is indifferent between them.