production strategy of Coca-cola?
Answers
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and still beverages. It generates 60% of its revenue and about 80% of its operating profit from outside the United States. It has strong brand recognition across the globe. According to business insider, approximately 94% of the world population is aware of the red & white logo of Coca Cola.
Segmentation, targeting, positioning of Coca Cola
Segmentation helps the brand to define the appropriate products for specific customer group; Coca Cola doesn’t target a specific segment but adapts its marketing strategy by developing new products.
Similarly it uses mix of undifferentiated & mass marketing strategies as well as niche marketing for certain products in order to drive sales in the competitive market. Its Cola is popular worldwide & is liked by people of all age group while the diet coke targets niche segment for people who are more health conscious.
Coca Cola uses competitive positioning strategy to be way ahead of its competitors in the Non-alcoholic beverages market.
Answer:
Coca-Cola is evolving its business strategy to become a total beverage company by giving people more of the drinks they want –including low and no-sugar options across a wide array of categories –in more packages sold in more locations.
Explanation: