“Products are made in a factory but brands are created in the mind”. Explain his statement with examples from service and pharma’s sector in India.
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Steve Forbes, editor in chief of Forbes Magazine has said that brand is the single most important investment one can make in their business and creating strong brands should be the ultimate aim of any business. There are many companies that have been successful in creating strong iconic brands. Colgate, Maggie, Starbucks, Dettol, and Royal Enfield Bullet are strong brands in their respective product categories. Study the above brands and identify the common points these brands have adopted to grow into strong brands. (10 Marks)
Pro Kabaddi League (PKL) has revolutionized the indigenous sport of kabaddi and positioned it as an aspirational sport for both players and fans. PKL is a trailblazing initiative by Mashal Sports
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