"Products is a mixture of tangible and intangible attributes". Discuss.
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Products is a mixture of tangible and intangible attributes :
Normally a product is referred to as tangible asset which has tangible attributes like shape, size, colour etc. which are seen before a product is bought.
A customer also look for other attributes like quality, Goodwill of the company, after sale services, view of customers, social acceptance etc. These attributes are intangible in nature . So a customer makes his / her mind after comparing tangible as well as intangible attributes of product.
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Davneet Singh
Davneet Singh is a graduate from Indian Institute of Technology, Kanpur. He has been teaching from the past 9 years. He provides courses for Maths and Science at Teachoo.
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