Question

Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: swim suits and automobiles. Describe how a firm would need to adapt the marketing for each of these two products to suit conditions in South Korea, United Kingdom, and Pakistan. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. South Korea is an emerging market with high per-capita income, Pakistan is a developing market with a conservative culture rooted in Islam, and United Kingdom is an advanced economy with a liberal culture and cold climate. (10 Marks – 400 Words)​

Answer 1

Explanation:

Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. For each of these products, describe how a firm would need to adapt marketing to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. Keep in mind that China is an emerging market with low per-capita