Products which are new to the company and not new to the market are called as ______ products
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Products which are new to the company and not new to the market are called as product line products
Explanation:
- Product lines are new products that the company takes out under their brand name. It could be the cosmetic company which could be coming out with new variety powders, creams or other forms of cosmetics which are new products for them
- The companies use this as a marketing strategy to sell their products under the same product line since the brand name is known to the customers and they want to capture the sale of these products to the customers created by the brand they know.
- The end users prefer to buy products from the brands they know and trust. they would be willing to pick up the new products because of the confidence they have in the company and its brand.
To know more about brand name
One difference between brand mark and brand name
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