Project 2.Visit to a Departmental store
The students are required to observe the following:
Different departments and their lay out.
Nature of products offered for sale.
Display of fresh arrivals/Promotional campaigns.
Spaces and advertisements. Assistance by Sales Personnel.
Billing counter at store /Cash, Credit /Card/ Debit Card, swipe facility. Added
attractions and facilities at the counter.
Additional facilities offered to customers
Any other relevant aspect.
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I would like to mention one crucial aspect. The store front layout is very important.
I remember walking down the road everyday and watch a store, which had a very attractive design.
The store owner displayed the latest collection in such a way that it was visible from the street itself. I watched for few days and I couldn’t resist myself purchasing it.
The display in the front behind the glass is the key.
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