Question

Project on consumer awareness for class 10 in about 18 pages​

Answer 1

Introduction Consumer awareness means making a consumer aware of his/her rights. Consumers should be aware of products or services, their characteristics and the three marketing Ps that is place to buy, price and promotion. In India, the concept of consumer protection is not new. Kautilya has mentioned this concept in Arthashastra. It was presumed to leave the consumer to himself but with the growing commercialisation and marketisation consumer protection is imperative. In order to protect themselves consumer should also behave actively in the market and fulfill their duties. Consumers in the market are classified as passive and active co

nsumers. The injustice done to the consumers led to the beginning of the consumer movement all across the world, including India. After independence, various attempts have been made to protect consumers. In 1986, the growth of consumer awareness resulted in consumer protection Act (COPRA), 1986. COPRA