project report on consumer awareness
Answers
Answer:
Introduction
A. Rise Of Consumer Awareness
In the globalization, liberalization and privatization era, most of the economic decisions are taken by the market. Though the government has withdrawn itself from many economic activities, it interferes very often when the market mechanism fails due to structural rigidities in the economy and other factors, to provide goods and services to the people.
Consumption is one of the important economic activities, which requires regular government intervention, as the market is unable to promote security and welfare aspects of the consumers. On the other hand, consumers have to be aware not only of the commercial aspects of sale and purchase of goods but also of the health and security aspect also. Besides this, they should be aware of their rights and duties being as rational human beings.
Though the first consumer movement began in England after the Second World War, a modern declaration about the consumer’s rights was first made in the USA in the year 1962, where four basic consumer rights i.e. Choice, information, safety and right to be heard were recognized.
Ralph Nadar, a consumer activist is considered as the father of “Consumer Movement”. 15th March is now celebrated as the World Consumer Rights Day. The U.N.O. Also adopted in the year 1985, certain guidelines to achieve the objectives of maintaining protection for consumers and to establish a high-level of ethical conduct for those engaged in the production and distribution of goods and services. In India, 24th December is celebrated as “Consumer’s Day” every year.
B. Objectives of the Study
The Study based on the following objectives:
To study the level of consumer awareness of the consumers in the study area
To make the students habituated about the survey work.
To make the students acquainted how different statistical tools can be applied in different socio-economic problems.
C. Meaning of Consumer Awareness
Consumer awareness means awareness of consumers in different aspects of consumption activities. Consumer awareness is a broader and wider concept. It covers the followings:
a) Consumer awareness about Maximum Retail Price (MRP).
b) Consumer awareness about Fair Price Shop.
c) Consumer awareness about price, quality and expiry date of the product.
d) Consumer awareness about their rights and duties.
e) Consumer awareness about certified products like ISI, Agmark, ISO-2000
D. Forms of Consumer Exploitation
Consumer exploitation is a type of exploitation in which the consumers are exploited or cheated by the business community in terms of poor quality of product, underweight, under-measurement, duplicate articles etc
Some of the common ways by which the consumers are exploited by the business community are as follows:
Underweight and under-measurement
Sub-standard quality
High prices
Duplicate articles
Adulteration and impurity
Lack of safety devices
Artificial scarcity
False and incomplete information
Unsatisfactory after sale services
Rough behavior
E. Factors causing exploitation of the Consumers
The following are the factors that cause the exploitation of consumers:
Limited information
Limited supply
Limited competition
Low literacy
Rights and Duties of The Consumers
A. Rights of the Consumers
The following are the rights of the consumers as coded in the Indian laws, which the business community has to keep in mind:
Right to safety
Right to choose
Right to seek redressal
Right to consumer education
Right to be heard
Right to be informed.
B. Duties of the Consumers
In order to secure rights, consumers have to fulfill the following duties:
While purchasing goods, consumers should look at the quality of the products as well as on the warranty of the product.
They should ask for Cash Memo for the item purchased.
They should form consumer awareness organizations.
They must complain for their genuine grievances.
The must know their rights and duties.
Consumer Protection Measures
C. Introduction
In order to protect the interest of the consumers, the government has adopted three strategies:
Administrative measures
Technical measures
Legislative measures
Project On Consumer Awareness :-
Acknowledgment :-
I am very thankful to the teacher "name" for providing necessary information regarding the project and also for her support in completing this project.
Certificate :-
This is to certify that I "name" of class X (2018-19) has successfully completed the project on "Consumer Awareness" under the guidance of "teacher's name".
Index :-
Keep the contents like -
Who is a consumer
Consumer Rights
Consumer Responsibilities
Consumer Awareness
Consumer Protection Act .. Etc.....
Consumer :-
Consumer is a person who purchases goods and/or services for personal use.
Consumer take decisions whether to buy the product or not.
Consumer can influenced by marketing advertisements.
Consumer Rights :-
a) Right to safety
b) Right to information
c) Right to choose
d) Right to heard
e) Right to consumer education
Consumer Responsibilities :-
Consumer should be aware of his/her rights under consumer protection act.
Consumers should be aware of the product which they are going to buy.
Consumers should check for the standard marks like Hallmark or ISI.
Consumer Awareness :-
Consumer Awareness is making the consumers aware of their rights.
It is making the consumer aware of the information about good and/or services, products.
Consumer Protection Act - 1986
The Consumer Protection Bill was introduced in Loksabha on 5th December 1986 in order to provide better protection of the interests of the consumer.