Project :Take any two FMCG products sold by two different companies. Find out the variants of the product made available by the company itself. Conduct a survey (a minimum of 25 people) to find out consumer preference for the said product. Stick to the age group relevant to the product you choose. Present your findings in the form of a report with evidences. You may use statistical tools to depict the results clearly. Conclude your report by stressing on the importance of product differentiation.
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the product you choose. Present your findings in the form of a report with evidences. You may use statistical tools to depict the results clearly. Conclude your report by stressing on the importanc
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