Business Studies, asked by yaminireddy7786, 1 year ago

Promotion technique for consumers according to which demonstration and displays of products made at place of sale is called

Answers

Answered by Anonymous
6
point of purchase promotion.
hope this helps you out
Answered by krishna210398
0

Answer:

Promotion technique for consumers according to which demonstration and displays of products made at place of sale is called Point of Purchase (POP)

Explanation:

A point of purchase (POP) refers to promotion technique which is used by marketers, retailers, departmental stores when planning the display or placement of consumer products or convenience product, such as product displays or window shopping strategically placed in a grocery store or departmental store or advertised in a weekly flyer. Point of purchase is also known as the point of sale, which is the point at which a customer buy and pays for products he want to satisfy their needs, such as on a website or at a store checkout. The Point of purchase is the particular area that surrounds the POS, where customers often attract for promotional activities or other products.

The point of purchase  is the  particular area in which marketers or retailers or shopkeeper decide for promotional activities surrounding the consumer products.3

To become product competitive and aid brand owner. Point of purchase display manufacturers are focused on creating innovative product designs.

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