Question

_______promotion tools are promotional tools
directed towards the intermediaries like the
wholesalers and retailers in order to motivate
them to stock the manufacturer's brand and
resell it to the consumers


Trade
Sales force
Consumer
Manufacturer​

Answer 1

Answer:

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Answer 2

Answer:

Trade promotions tools are promotion tools directed towards the intermediaries like the wholesalers and retailers.

Explanation:

Trade promotion:

• Trade promotion is a marketing approach that boosts product demand at retail enterprises by using special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation freebies, and other incentives.
• Trade promotions can assist businesses in a number of ways.
• Trade promotion is a component of revenue management that consists of marketing campaigns aimed at retailers or wholesalers rather than end consumers.
• It is a marketing approach aimed at increasing consumer demand for goods in traditional brick-and-mortar stores.
• A trade promotion is providing additional price cuts, discounted or free display stands or racks, presents, or other benefits to wholesalers and/or retailers.

Trade Promotion Management:

• Trade promotion management (TPM) is the process of planning the brand management, budgeting, account management, demand planning, integrated sales and marketing, retail execution, and back-end processes.

• It  also involves  the process of organizing and keeping track of the funding of events and activities at the retail level.

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