provide a personal touch which is very valuable for building good will
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Open house , press conference, fairs, exhibition
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A personal touch is very valuable for building goodwill. This can be created by sharing a background story.
- Often the background story can be relatable to the consumer which would create a sense of emotional touch between the cell and the consumer.
- This would create a brand image in the eye of the consumer and will also help in the marketing of the brand through word of mouth.
- When I consumer feels connected with the seller here she will never think of going anywhere else and would come back to the business which would help in customer retention.
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