Psychographic analysis, demographics analysis, buying patterns analysis are all used in?
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HERE IS YOUR ANSWER
What Are Psychographics?
Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts.
Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographic information includes gender, age, income, marital status – the dry facts. Let’s create a very basic buyer persona based upon what we know about the ideal customer for a nutritional counselor. Here goes!
Demographic Information:
- Female
- Aged 45-65
- Married, with children
- Dealing with issues of weight gain, diabetes, lack of energy or hormonal imbalance
- Household income $100K+
- Psychographic Information:
- Concerned with health and appearance
- Wants a healthy lifestyle, but doesn’t have much time
- Enjoys going online in the evenings, big fan of Pinterest
- Tends to favor quality over economy
- Finds fulfillment in her career and family
- Values time with a small group of friends
- Looking at the two lists above, it’s easy to see why you need both.
- Use demographics alone, and you have only a very hazy outline of your audience – you understand her challenges, but not where to find her and what really moves her to action.
- Psychographics gives you so much more insight!
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