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Innovation: Innovation involves experimenting with the appropriate inputs which make them
healthy. At the same time, the healthier option should satisfy the taste and presentation
preference of customers. This requires innovative efforts from qualified and skilled chefs. This
will give the competitive edge to Krispy Meal. Innovation has to be constant and not a onetime
exercise. Therefore, management may review the number of new variants that have been
introduced in the menu, regularity of these introductions and customer feedback of the same.
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