Public relation is a management function whereas advertisement is a marketing function how
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Organizations need to pay for every single advertisement aired on television/radio. Organizations need to buy space/slots in various newspapers, TV Channels, radio channels to advertise about their organization/product/service. Public relations experts strive hard to gain publicity for their organization without spending much. Public relations experts organize various events, functions, shows, give interviews to media people in order to create awareness about their organization and its products and services among stakeholders, investors, partners, and target audience. Organizations even hire celebrities or famous personalities who are popular among the crowd to enhance their reputation.
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