public relation officers act as ___ to the management
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Answer:
communication Ans
Explanation:
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Answered by
0
Answer:
Communication Managers
Explanation:
Public relations Roles-
- In general, public relations professionals can be communication managers who plan and coordinate communication activities, or communication technicians who write and construct messages.
- This research resulted in the identification of four distinct roles: the technician role and three distinct types of communication managers.
- An expert prescriber was also likely to play the roles of communication and problem-solving facilitator.
- To address the latter three roles' lack of mutual exclusivity, they were combined into one role: communication manager.
- The distinction between communication technician and communication manager clarified the roles of public relations practitioners within organizations.
- Those in this position are imaginative and skilled with language and images.
- Their ability to create and produce messages with powerful imagery and evocative language is critical to the successful implementation of public relations tactics.
Hence, the communication manager participates in an organization's strategic thinking and must be able to conduct research and measurement as well as share data that informs better decisions for managing relationships with key publics.
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