Question

public relations issues involved in coca cola's
Belgian crisis?​

Answer 1

Answer:

For the first time, the entire inventory ofCoca-Cola's products in Belgium was banned from sale. The case describes the crisis in detail and discusses howCoca-Cola managed it. The way Coca-Cola handled the Belgian crisis was a classic example of one of the worstpublic relations fiascos in the corporate history.

Answer 2

Coca-Cola had to recall about 30 million cans and bottles, the largest ever product recall in its 113-year history. ... The way Coca-Cola handled the Belgian crisis was a classic example of one of the worst public relations fiascos in the corporate history.