Punyashlok Ahilyadevi Holkal
Online Examination 2020-21
the test
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4013501
B.B.A. HII (Semester - V) (w.e.fJune2018) CBCS Examination 2020-21
(A)*
Marketing Management - I
Time -
Q1) A) Multiple Choice Question.
1)Promotion Mix includes
A) Advertising and personal selling B) Price Mix C) Product Improvement D) None of these.
2) An Organization with several product lines has which one of the following Mix that consist of a
product lines and items which a particular seller offer for sale?
A) Product Mix B) Brand Mix C) Consumer Mix D) Packaging Mix.
3) Product Positioning is about
A) Developing a product B) Developing a perception of the product or service
C) Product quality decision D) None of these.
4) Selling process includes
A) Publicity B) Lead Generation C) Cross Country contacts D) Product Desiging.
5) Which is one of the buyers characteristic in the model of consumer behavior?
A) Cultural B) Social C) Psychological D) All of these.
6).
is the delivery of standard of living to society.
A) Micro Environment B) buyer C) Marketing D) None of these.
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