Pureminds Ltd. was a company into manufacturing of water purifiers, water dispensers, packaged drinking water and hand sanitizers. They do a lot of research and development and would update their products on a regular basis. They also encouraged feedback and suggestions from the customers. Acting on such a suggestion, they decided to manufacture a water bottlewith a built in purifier called 'Wonder pure'. They spent a lot of money on promoting the product with the tagline 'Your child is secure with ‘Wonder pure'. The target segment was quality-conscious customers. The product was a constant hit. (a) Identify and explain the pricing strategy used by Pureminds Ltd. (b) Explain two advantages of this pricing strategy.
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